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Will hyper-innovation derail your brand strategy | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Marc Stoiber

Hyper-innovation is something most of us intuitively “get” from our exposure to tech. Just think of the endless tweaks, iterations and updates that flow across our screen every day. Those are the consumer faces of a never-ending test and tweak cycle enabled by constant monitoring and feedback loops.

http://strategyonline.ca/2015/03/19/will-hyper-innovation-derail-your-brand-strategy/
 

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